Top Beauty Retail Apps on Android in Greece: Q4 2024 Performance

In the fourth quarter of 2024, several beauty retail apps on the Android platform in Greece showed varying trends in weekly downloads and active users, according to data from Sensor Tower. Here’s a closer look at the top-performing applications.

Sephora - Make-up, Beauty experienced a notable increase in its weekly downloads, starting from 1.1K at the beginning of October and peaking at about 3.5K towards the end of December. The app’s active user base also grew significantly, from around 19.6K to approximately 24.5K by the end of the quarter.

Notino: perfumes and cosmetics had fluctuations in downloads, with a peak of 1.9K in early December. Its active users saw an increase from 9.4K in late September to 11.5K by the end of December.

MAKEUP - Beauty without limits showed consistent growth in both downloads and active users. From a modest start of 130 downloads in late October, the app reached over 500 downloads per week by the quarter's end. Active users increased from 127 to nearly 1.6K.

Mein dm maintained a steady download rate with minor fluctuations, starting at 343 downloads and ending the quarter with 210. Active users showed a positive trend, growing from 2.7K to 3K.

Oriflame had a more variable download pattern, with a peak of 331 downloads in early November. Active users showed a slight overall decline, starting at 1.5K and ending at approximately 1.3K.

These insights provide a snapshot of the dynamic beauty retail app market in Greece for Q4 2024. For more detailed data and trends, visit Sensor Tower.